33 Mile Radius’ New Call Tracking System

Lisa Lavender
August 28, 2018
6 Min.

Marketing without tracking is guesswork — and in the restoration industry, guesswork is expensive.

33 Mile Radius has introduced a call tracking system specifically designed for disaster mitigation, restoration, and home services contractors. The system allows contractors to accurately measure which marketing campaigns are generating phone calls and driving revenue.

In an industry where emergency response drives business, phone calls are often the most important conversion metric. Yet many contractors still rely on assumptions instead of data to determine which marketing efforts are working.

This new call tracking platform eliminates that uncertainty.

Track Every Campaign with Unique Phone Numbers

Contractors can generate a unique tracking phone number for each marketing campaign — whether digital ads, direct mail, SEO, pay-per-click, or referral programs.

The system allows users to:

  • Create local or toll-free numbers
  • Route calls to their preferred destination number
  • Monitor campaign-level performance
  • Identify which channels produce the highest call volume

By assigning individual numbers to each campaign, contractors gain clear visibility into what is producing measurable results.

Built for Restoration & Home Services

According to CEO Tim Gill, the system incorporates years of experience from 33 Mile Radius’ lead generation platform. That experience has been integrated into an easy-to-use dashboard tailored for contractors.

The call tracking dashboard allows users to:

  • Create and manage campaigns
  • Review call statistics
  • Access recordings of incoming calls
  • Add internal notes for follow-up or training

Call recordings can also serve as a quality control and customer service improvement tool, helping teams refine intake processes and maximize conversion rates.

Simple Pricing Structure

The platform operates without long-term contracts or setup fees.

Pricing includes:

  • $5 per month for local numbers
  • $10 per month for toll-free numbers
  • $0.04 per minute call usage

This structure makes performance tracking accessible to both growing and established contractors.

Why Call Tracking Matters for Restoration Contractors

Restoration companies often invest heavily in marketing channels such as:

  • Google Ads
  • Local SEO
  • Direct mail
  • Referral networks
  • Paid lead generation

Without accurate tracking, it’s difficult to determine return on investment.

Call tracking provides clarity by:

  • Identifying high-performing campaigns
  • Eliminating underperforming spend
  • Improving budget allocation
  • Strengthening data-driven decision making

In a competitive restoration market, knowing exactly where your calls are coming from can significantly impact growth and profitability.

For contractors seeking greater visibility into marketing performance, 33 Mile Radius’ call tracking system offers a streamlined and measurable solution.