Leadership & Culture
Strong employee morale and meaningful engagement are critical in the restoration industry, where teams work long hours, rotate on-call schedules, and serve customers during times of crisis. However, morale initiatives, recognition programs, and training efforts will only succeed if they are built on a foundation of trust. Trust influences how employees interpret leadership actions, feedback, and appreciation. The same gesture of recognition can either inspire motivation or create suspicion depending on the level of trust within the organization. When mistrust or fear exists, engagement declines and workplace culture suffers. Leadership plays a central role in building trust. As highlighted in The Speed of Trust by Stephen M.R. Covey, trust is an economic driver, the number one competency of leadership, and a learnable skill. Leaders must both inspire trust and extend trust to their teams. When trust is intentionally cultivated, restoration companies can strengthen morale, improve collaboration, enhance customer service, and create a culture where employees genuinely feel valued and motivated to contribute.

It is difficult to challenge the notion that good employee morale and strong engagement is important in our industry. In fact, being “happy” may be critical to our customer service. We spend much of our time at work, have 24/7 on-call rotations, and serve people who have experienced disaster, so why not do it with joy? In Is Your Organization Happy?, you will find some considerations and tips about creating a “happy” environment.
Morale and engagement are complex and have many contributing factors. Procedures, best practices, training, etc. will have limited value to your company if the individuals and team lack positive morale and are not engaged. Although there is much we can do in our day to day for Employee Morale Year Round, consider the notion that morale and engagement are built on a foundation of trust.
Trust is a big word that has many elements, synonyms, and influences in variety of aspects of our organizations and lives. At times, there may be relationships within the organization that have voids of trust. If trust issues become widespread and unresolved or there becomes a feeling of distrust towards the organization itself, it will be challenging to successfully employ any morale building and engagement initiatives.
Imagine for a moment…
Same gesture, same note, but different impact based on trust.
A culture filled with fear and mistrust will be a culture with a disengaged and unhappy team. Feelings of fear and mistrust could be a great motivator when perhaps running from an angry bear but imagine going to work everyday feeling this way.
Start with reading “Speed of Trust” by Stephen MR Covey. If you are pressed for time and want to fast track your organization and team, watch the video: The Speed of Trust – Stephen M.R Covey @LEAD Presented by HR.com. You will gain the ability to understand, articulate, evaluate, and build trust within your organization. He presents what he refers to as three big ideas:
Trust is an Economic Driver
Trust is the #1 Competency of Leadership
Trust is a Learnable Competency
Where does it all begin? According to Covey, it starts with the leadership.
#1 Job of Leaders
Inspire Trust
Give Trust
Read the entire article here. Read all of Lisa’s monthly articles here!
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Lever360 is three products built around the same restoration job. Software runs the operation. Learning Lever trains the team. RTI certifies the trade. Use one. Use all three — they compound.
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