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Leadership & Culture

Leadership & Culture

Morale and Engagement: Built on a Foundation of Trust

Strong employee morale and meaningful engagement are critical in the restoration industry, where teams work long hours, rotate on-call schedules, and serve customers during times of crisis. However, morale initiatives, recognition programs, and training efforts will only succeed if they are built on a foundation of trust. Trust influences how employees interpret leadership actions, feedback, and appreciation. The same gesture of recognition can either inspire motivation or create suspicion depending on the level of trust within the organization. When mistrust or fear exists, engagement declines and workplace culture suffers. Leadership plays a central role in building trust. As highlighted in The Speed of Trust by Stephen M.R. Covey, trust is an economic driver, the number one competency of leadership, and a learnable skill. Leaders must both inspire trust and extend trust to their teams. When trust is intentionally cultivated, restoration companies can strengthen morale, improve collaboration, enhance customer service, and create a culture where employees genuinely feel valued and motivated to contribute.

Morale and Engagement: Built on a Foundation of Trust

Morale and Engagement: Built on a Foundation of Trust

It is difficult to challenge the notion that good employee morale and strong engagement is important in our industry. In fact, being “happy” may be critical to our customer service. We spend much of our time at work, have 24/7 on-call rotations, and serve people who have experienced disaster, so why not do it with joy? In Is Your Organization Happy?, you will find some considerations and tips about creating a “happy” environment.

Morale and engagement are complex and have many contributing factors. Procedures, best practices, training, etc. will have limited value to your company if the individuals and team lack positive morale and are not engaged. Although there is much we can do in our day to day for Employee Morale Year Round, consider the notion that morale and engagement are built on a foundation of trust.

Trust is a big word that has many elements, synonyms, and influences in variety of aspects of our organizations and lives. At times, there may be relationships within the organization that have voids of trust. If trust issues become widespread and unresolved or there becomes a feeling of distrust towards the organization itself, it will be challenging to successfully employ any morale building and engagement initiatives.

Imagine for a moment…

  1. You are with group of people you trust and are working together, collaborating, getting things done; you probably feel good and happy. If one of these people gives you a cookie and a note thanking you for a great job, it would make you feel good, happy, and encourage you to continue to contribute to objectives or the purpose.
  2. You are with a group of people you do not trust. The mistrust could stem from a variety of reasons, behaviors, and experiences with the people in the group and/or you may not even be clear on what is causing the mistrust; it is possibly just a feeling. If one of these people give you a cookie and note thanking you for a great job, may feel like there is an alternative motive, suspicious, and may not even want to eat the cookie!

Same gesture, same note, but different impact based on trust.

A culture filled with fear and mistrust will be a culture with a disengaged and unhappy team. Feelings of fear and mistrust could be a great motivator when perhaps running from an angry bear but imagine going to work everyday feeling this way.

Start with reading “Speed of Trust” by Stephen MR Covey. If you are pressed for time and want to fast track your organization and team, watch the video: The Speed of Trust – Stephen M.R Covey @LEAD Presented by HR.com. You will gain the ability to understand, articulate, evaluate, and build trust within your organization. He presents what he refers to as three big ideas:

Trust is an Economic Driver

Trust is the #1 Competency of Leadership

Trust is a Learnable Competency

Where does it all begin? According to Covey, it starts with the leadership.

#1 Job of Leaders

Inspire Trust

Give Trust

Read the entire article here. Read all of Lisa’s monthly articles here!

About the author

Lisa Lavender

CEO & Partner

The Lever360 Platform

Three levers. Pull all three and the whole company moves.

Lever360 is three products built around the same restoration job. Software runs the operation. Learning Lever trains the team. RTI certifies the trade. Use one. Use all three — they compound.

Software is one lever

You're running the company here. The other two make it compound.

Software runs the operation — every job, crew, dollar and conversation lives here. Add Learning Lever and RTI and the same techs ramp faster, bill higher, and stay longer. One lever moves the company. Three move it harder.

Learning Lever is one lever

You're training the team here. The other two make the training stick.

Learning Lever onboards faster and keeps the whole team sharp. Software is where that training shows up in the work. RTI is where it becomes a credential customers trust. Pull one — pull all three and the math compounds.

RTI is one lever

You're certifying the trade here. The other two carry the credential to the field.

RTI certifies the trade — IICRC WRT, ASD, AMRT, FSRT and beyond. Software runs the company those certified techs work for. Learning Lever ramps everyone in between. One lever moves things. Three move the whole crew.

Bundled Pricing

Customers who run Software + Learning Lever together save 22% and onboard techs 3× faster.

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